GD 66


Graphic Design 66 – Web Design 2

Section number: 2342 + 4251
Units: 3
Prerequisites: Graphic Design 64 (or Entertainment Technology 37), & Graphic Design 65
Location: AIR 133
Section 2342: Tuesday 2:00pm-5:05pm
Section 4251: Tuesday 6:30pm-9:35pm

Important Dates

March 1, 2015 — Last Day to Withdraw to Receive a Refund
March 1, 2015 — Last Day to Withdraw to Avoid a “W”
May 17, 2015 — Last Day to Withdraw to Guarantee a “W”

Instructor Information

Instructor name: Jamie Cavanaugh
Email address:
Office location: AIR 102

Office hours (please email me to schedule an appointment):
Tuesdays: 5:00pm – 6:00pm
Thursdays: 5:00pm – 6:00pm

Course Description

This computer-based course is focused on the successful design and implementation of web sites and builds on the concepts and fundamental techniques covered in Graphic Design 65. Students will learn different approaches and technologies in delivering online content. Topics include: HTML, web hosts and servers, search engines, web graphics, web animation, and web authoring tools. Design issues such as effective communication, technical constraints, typography, navigation interface, and information architecture will be addressed. Students will design and create a multi-page web site utilizing advanced features of a web authoring software.

Note: We will also cover Responsive Web Design (RWD), HTML5, CSS3, Navigation Menus, and Embedded Fonts.

This course uses Adobe Dreamweaver CC or CS6 and Adobe Photoshop CC or CS6.

Scope and Limitations

Advanced “backend” development is beyond the scope of this course.

However, Santa Monica College offers courses in programming and scripting for students interested in learning programming and implementing server side applications. After finishing Graphic Design 66, you may want to advance your skill and knowledge in web development by enrolling in some of these courses:

Please check the SMC catalog for complete course descriptions and prerequisites.

Computer Applications:
CIS 50 Internet, HTML and Web Design
CIS 51 HTML5, CSS3 and Accessibility  (Prerequisite: CIS 50)
CIS 54 Web Page Development and Scripting 1 (Prerequisite: CIS 50 and 51)
CIS 59A Dreamweaver I (Prerequisite: CIS 50)

Computer Science:
CS 3 Introduction to Computer Systems (Prerequisite: None)
CS 80 Internet Programming (Prerequisite: CS 3)
CS 81 Javascript and Dynamic HTML (Prerequisite: CS 80)
CS 85 PHP (Hypertext Preprocessing) Programming (Prerequisite: CS 81)

To learn to create vector-based animation using Flash:
ET 34 Web Animation 1 (Advisory: ET11)

Recommended Textbook


HTML and CSS: Design and Build Websites by Jon Duckett, Wiley, 1st Edition. 978-1118008188.

This textbook is not required for this class, but is recommended. In this class we’ll use mostly online resources, but if you’re looking for a good resource, I like this book.


Course Objectives

Upon successful completion of this course, students will be able to:

  • Identify the different approaches and technologies in delivering content
  • Design effective web sites using appropriate technology
  • Create web pages, both by writing HTML and by using an authoring tool:
    text formatting, gif and jpeg images/animated gifs, internal and external links, tables, image maps, rollovers, image slicing, forms, divs, css
  • Develop an efficient information architecture design and an effective navigation interface
  • Demonstrate an understanding of how technical constraints affect web design
  • Successfully launch a web site “live” to a host server
  • Utilize web software tools at an advanced level

Arranged Hours Objectives

Upon successful completion of the arranged hours, students will be able to:

  1. Students will demonstrate an understanding of File Transfer Protocol (FTP) and be able to upload files to a server.
  2. Students will demonstrate an understanding of intermediate Dreamweaver skills and how to use it to build a web project using the software.

Student Learning Outcomes

  1. Student will demonstrate technical knowledge and ability to execute different approaches and technologies in delivering content in web pages.
    As assessed by: Hands-on exercises, Midterm and Final Web Projects
  2. Student will have the ability to upload a web site “live” to a web server.
    As assessed by: Final Web Site Project

Materials and Supplies

Flash drive, external hard drive, or Cloud storage (like Dropbox, or GoogleDrive). Adobe Dreamweaver CC or CS6, Adobe Photoshop CC or CS6.

Recommended Computer Skills

To succeed in this course, students should have the ability to:·

  • Navigate the internet using a web browser
  • Manage files using either the Mac or Windows operating systems
  • Send and receive email messages and attachments
  • Use a word processing program like Microsoft Word or its equivalent
  • Must possess basic Photoshop skills.

Students that do not meet these required skills are advised to enroll in a computer skills course such as CIS 1, ET 11, GR DES 18, GR DES 64

Methods of Presentation

Lecture hours 1.5 hours per week, Lab hours 1.5 hours per week, and 2 arranged hours per week

Methods of Evaluation

Grading is determined by participation and the timely completion of all assignments and projects. Assignments and projects will be judged on technical execution, mastery of the underlying concepts, and quality of design. Full participation is especially necessary since the projects must reflect successful solutions to the design issues raised in class presentations.

Projects are graded on:

  1. Execution of technical requirements
  2. Effectiveness of concept and design
  3. Timeliness of submission

Assignments must be turned in on time, or the grade will be lowered. To receive full credit, all assignments are due on time. Students are responsible for submitting all work on time regardless of absence. Emailing late assignments is NOT allowed.

A late assignment may be submitted in class one week after the due date with one grade drop. No assignments will be accepted after one week.

Students must complete 75% of the coursework, including the final project, to pass the course. Final projects that are submitted late will NOT be accepted and you must attend the last class and present your final project to receive your grade.

Your final grade will be calculated using the following percentages:

Percentage of Grade

Evaluation Method
20% Assignments
20% Quizzes & Final exam
25% Midterm Project
35% Final Project

Grading Scale

Superior performance. Excellent achievement and craftsmanship in all work. Performs beyond course requirements.

Above average performance. Consistent progress and craftsmanship. Meets all course requirements.

Average performance. Minimum time and effort spent on coursework. Fulfills basic course requirements.

Uneven performance. Minimal output and improvement in work. Requirements are only partially fulfilled.

F=60% and below
Fails to meet a minimum of performance levels. Does not exhibit achievement or progress.

Course Content

*The content of this course may change depending on time constraints. The order of the topics listed may vary

Class 01

Topics: Course Introduction, The Art of Web Design, Be(come) a Self-Learner, Learning Resources, Becoming a Great Web Designer, WordPress, Web Design 1 Review.

Class 02

Topics: Building a simple HTML5 page, What is Responsive Web Design (RWD)? The Flexible Grid, Media Queries, HTML 5 web page, Target audience, Sitemaps.

Class 03

Topics: Build HTML5 Two Column Layout, Responsive Web Design (RWD), File Organization review, FTP review (File Transfer Protocol), Design Process, Project Roles, Design Brief, Review Midterm Project, Quiz 1.

Class 04

Topics: Responsive Web Design (RWD), Mobile First, Website Critiques, Style Tiles, Personas, Wireframes.

Class 05

Topics: Flexible Grid, Responsive Web Design (RWD), CSS3, CSS Selector Types, CSS3 Properties, Quiz 2 Review.

Class 06

Topics: Responsive Web Design (RWD), Meta tags, Text Properties, Link CSS, CSS Box Model, Floats, Padding, Margins. Quiz 2. 

Class 07

Topics: Midterm Presentations Review (Practice Presentation), Website Critiques, In-class lab time.

Class 08

Midterm Project Presentations, Self Evaluation

Spring Break (April 13-19)

No Classes

Class 09

Topics: Review Final Project Assignment, Quiz 3 Review, Web Design Critiques (Typography), Embedding fonts, Image Resources.

Class 10

Topics: Home Page Design Comps due, JavaScript, What is jQuery?, Drop down menus, Responsive Navigation, Final Project Design Comps, Quiz 3.

Class 11

Topics: Slideshows, Embedding a YouTube Video, Embedding a Google Map.

Class 12

Topics: Responsive Forms, Responsive Google Maps, Design Comps due, Quiz 4.

Class 13

Topics:  Quiz 4 Answers, Final Exam Review, Final Project Presentations, Resources, Testing, Centered Navigation, z-index, lab time.

Class 14

Topics: Working on final project in-class, Final Exam.

Class 15

Topics: Working on final project.  

Class 16

June 9: Final Project Presentations

Policy for Adding Class

A student must attend the first day of class in order to be remain or to be placed on the waiting list. A student will only be placed on the waiting list if s/he has met all the prerequisites for the class. The instructor will contact students on the waiting list should any spaces become available. Students who are not formally enrolled in the class cannot sit in on the class until they are officially registered for the class.

A student who does not attend the first day of class may not add the class without approval from the instructor. The instructor has the right to drop any student who does not attend the first day of class and adds the class without the instructor’s approval.

Withdrawal Policy

Students are responsible for withdrawing from a class and must not expect faculty to initiate withdrawal procedures for them. If you wish to drop this class, you may do so through the Admissions section of the SMC website,

Please note the drop dates for the current term listed at

After the eighth week of classes, students must have faculty approval and documentable extenuating circumstances to withdraw.  Extenuating circumstances are unavoidable circumstances that prevent students from participating in further class activities and fulfilling remaining course requirements. Poor student performance in the course will NOT be considered as an extenuating circumstance.

Class Policies

Academic Honesty

The SMC Honor Code and Code of Academic Integrity, printed in the General Catalog, remind students of their responsibility to behave honestly and ethically. It is your responsibility to familiarize yourself with these codes. Other guidance is also available online:

Student responsibilities:

Honor Council website:

Administrative Regulation 4412:

Please be extremely careful that you do not engage in any behavior that could even be construed as cheating. Outside of class, students are allowed to study together. However, copying another student’s work is not acceptable. If the instructor determines that students have violated the SMC Honor Code and/or the Code of Academic Integrity, the students may be assigned no credit. Future occurrences could result in academic disciplinary action. During an exam, talking to another student, looking at another student’s paper or computer screen, using cheat notes or mobile devices, etc. are not permitted.


Students are expected to attend all class sessions. Lectures and hands-on demonstrations will not be repeated for individual students. Please make a commitment to be in class on time even if you have not completed the current assignment. You are responsible for notifying your instructor in advance of any absence or scheduling conflict. If you need to miss a class due to a religious holiday, please notify your instructor ahead of time. You may be dropped from the class if you miss more than two consecutive classes without notifying your instructor.

In this course, “on time” attendance means arriving within the first 5 minutes of class, according to the clock in the room. “Present” means staying in class for the entire period; if you leave early, it will be counted as an “absence.”

Classroom Policy

Food or drink is prohibited in the classroom with the exception of water bottles which are permitted as long as they remain closed and kept away from all equipment. Use of the computers for purposes other than the assignments for this class is not permitted. No cell phone or smart phone use will be permitted in the classroom. Please turn off all electronic devices prior to entering the classroom. During class is not the time to email, to text, to read your Facebook updates, to update your Twitter feed, or to post images to Instagram. Please be respectful when other students are presenting and when the instructor is lecturing.

SMC Student Email Account

You can access your student email account using Corsair Connect. This is located in the upper left corner of Corsair Connect and is labeled, “SMC@Mail.” Your SMC email account is important because this is how the college will send you important SMC announcements such as enrollment information. Please use your SMC email account and check frequently, this is also how I will communicate with you about course announcements and updates.

When notifying a student by email, the instructor will use the student’s official SMC email address:

Students with Disabilities

Santa Monica College accommodates students with disabilities. If you qualify for any special accommodations due to a disability, you need to officially process your request through the Disabled Students Programs and Services (DSPS) office as close to the beginning of the semester as possible. If you believe you have a learning disability that has not yet been documented, please notify the instructor and make an appointment at the DSPS office for assistance. The DSPS office is located in the Admissions/Student Services Complex, Room 101, and the phone numbers are (310) 434-4265 and (310) 434-4273 (TDD). Scheduling of accommodated exams will be arranged on a case-by-case basis.

Emergency Preparedness

The safety of students at SMC is a priority. Please note that emergency procedures are posted in this classroom and every classroom. Also, procedures for various emergencies are delineated on the SMC website:

Please take the time to familiarize yourself with these procedures today, when knowledge of what to do can be the most effective.

College Use of Student Work Policy

By participating in this course, you agree to allow your work to be used by Santa Monica College for promotional purposes. These uses include, but are not limited to, display in the physical and web galleries, promotional video tapes, and printed promotional pieces. You retain complete rights to your work, and Santa Monica College may not use your work for non-promotional purposes without your prior agreement.

Recording of Class Lectures

In accordance with Section 78907 of the California Education Code, students shall not use any electronic listening or recording device in any classroom without the prior consent of the instructor, except as necessary to provide reasonable auxiliary aids and academic adjustments to disabled students.


Some elements of the syllabus may be changed at the instructor’s discretion.  If there is any aspect of this syllabus which you do not understand, or to which you take exception, please let the instructor know within the first week of class.


Spring 2015 Dates and Deadlines

This schedule is provided for your information. For the complete Spring 2015 schedule including 8 week sessions, please use the following link: